Man helps others reclaim health
Jacob Cera finishes a grueling Ironman competition. Photos submitted
By Tom Victoria
Jacob Cera helps people rejuvenate their bodies, which are filled with toxins accumulated over time.
“My title is a detox coach,” he said. “What I do is I help people that either are in one boat just looking to optimize their health, looking to have more energy, mental clarity, vitality and taking an unconventional path to getting those results, of getting in the best shape, having that energy and being a vitally healthy human.”
Jacob, 20, who resides in the American state of Georgia, added the second category.
“Type two, which is someone I relate with, is just someone who has maybe tried the normal health approaches,” he said. “They've tried the different diets, the juicing, the fasting, carnivore, keto, whatever it is. They've tried different supplements, and they just still feel like maybe something's off or they could further optimize their health. Those are really the people that I help dial in their health so that they can perform at a really high level and be able to serve the people around them, serve their company, their family, their community, whatever it may be, at a higher level.”
Jacob said people are exposed to toxins everywhere in their daily lives.
“There's plastics from the water we drink,” he said. “If you're drinking plastic water bottles or tap water, there's plastics in processed foods or bagged goods. There's plastics in certain ingredients from anything that you can think of in a grocery store. There's going to be some degree of plastics depending on what it's bagged in, depending on what the manufacturer, the actual facility looks like. Anything that's processed, put together with multiple different ingredients, most likely, unless it's a company that has integrity and is really committed to creating clean products, is going to have some degree of metals, plastics. Obviously, there's things like food dyes, added sugars and all that kind of stuff. But a lot of people kind of overlook plastics.”
Jacob said the volume of plastics ingested is staggering.
“The average person consumes more than 300 pounds of plastics every single year,” he said. “You know the garbage cans that we take our trash out once a week, the big black trash cans, those things are 30 pounds. That's 10 of those every single year that the average person is consuming without even thinking about it.”
Jacob said plastic could be the worst substance a person can consume.
“I would even argue that plastic may be worse than metal,” he said. “So heavy metals, they're called heavy because they stay in the body and they're hard to get out unless you go through some kind of chelation or binding them.”
Jacob cited the example of a plastic water bottle.
“Plastic is something that when you drink it, it leaches deep into your tissues, your cells and your organs, and damages your hormone system, your endocrine system, damages your organs, damages your tissues at a cellular level, which is very hard to heal,” he said. “Also, plastics get stored in your brain, which have an effect on mental clarity, on lucidity, on energy. So it takes a lot to detox them and get them out of you, especially with the rate that we're consuming them.”
Jacob extends toxin removal to the clothes on his back.
“In one study, they put a polyester sling on dogs and they leave it for an extended period of time,” he said about examining the risks of artificial material. “By the end, using this polyester sling, basically polyester underwear, their sperm count is completely zero. They no longer have the ability to have children and it acts like a contraceptive in their reproductive systems.”
Jacob said fabric is tied to energy.
“My perspective on it is a really interesting study on the frequencies of fabrics,” he said. “Everything in this world is energy like this computer in front of me, the shirt you're wearing, the table in front of you, everything is just energy, but it's condensed into a material world. So they look at the frequencies of, for example, cashmere that I'm wearing right now or cotton or polyester. The two frequencies that have the highest frequency are wool and linen. A normal human has a frequency between 50 and 70 herz. Clothing like cotton, same thing, has a frequency between 50 and 70. Clothing like polyester has a frequency of 15 hz which is the same frequency of someone who's sick and dying. The hypothesis is that as humans, we operate at a certain frequency. We give off this energy as energetic beings. The higher frequency of clothing that you have on, usually that impacts you and it allows you to have more energy. Polyester is something that brings down your energy and brings down your frequency.”
Jacob pointed out this fact was recognized in earlier eras.
“In the Bible, it says do not mix wool and linen,” he said. “The reason for this, they're the two highest frequency clothings at 5,000. The best pieces of clothing to wear for energy, but mixing them cancels out the frequencies of 5,000. So even texts as old as the Bible have picked up on frequencies of clothing and what to wear and why to wear them. And then there's clothing like polyester that's man-made that has the same energy as a dying person.”
Jacob recommends people cease constant exposure to toxins.
“One of the basic things that I recommend to people when I work with them is just creating a foundation in place that limits toxin exposure as much as possible,” he said. “Because it's not horrible if you're using unnatural soap or a bad toothbrush every once in a while, but it's the accumulation of these small amounts of toxins that really start to take a toll on the body. You can use a plastic toothbrush or bad deodorant or bad soap one time and just have a small load of toxins inside of you. But if you keep using these things day after day, week after week, month after month, year after year, one day you wake up and you feel foggy. I don't have the energy that I used to. I don't have the mental clarity that I used to. It's because of the small accumulation of toxins that creeps up on you. Because it's so small, you don't notice it every day until one day it just clicks and you feel it.”
Jacob said there is an easy fix, though.
“One of the most fundamental things that I recommend to people is make sure you're drinking clean water in reverse osmosis or distilled water,” he said. “Have clean toothpaste, soaps, deodorants, body washes, shampoos, conditioners, a shower filter on your water for chlorine and fluoride. And just limiting those small amount of toxins exposure as much as possible because they can accumulate very quickly.”
Jacob cited a standard to go by in determining what to use on the body.
“Your skin is the biggest organ on your body,” he said. “A simple rule is that if you wouldn't consume it, if you wouldn't eat it, don't put it on your skin, because anything that you put on your skin is going to absorb into your body through the blood brain barrier.”
Jacob stressed the need to detoxify in the correct way.
“A lot of people when they get into detoxing or they hear about detoxing, they want to jump into it immediately,” he said. “But most of the strategies that people use to kill parasites are very stressful on the body. Having a good process of approaching detox is very important. That's why one of the first things I say is just optimizing home essentials so that you can start seeing a difference with that, but taking a good path, such as healing your gut. Ninety-three percent of people have some form of SIBO (small intestinal bacterial overgrowth) or leaky gut. Healing your gut so it can absorb nutrients properly, and there's no toxins going into the tight junctions in your gut. You can detox properly with that, cleaning out your colon.”
Jacob explained the body requires cleansing.
“The average person has five to 20 pounds of old fecal matter sitting in their colon clogging up their ability to digest food and their ability to receive energy and consciousness,” he said. “Getting rid of that, then going and cleansing the liver, removing heavy metals and plastics, again cleansing the colon. Once all of that stuff's in place, it's like a foundation. Then getting into something where your body can handle the toxins you're putting into it in the form of parasites. Because the thing for a lot of people to get rid of parasites, you're putting something in your body that's harming your body. It has to kill a living organism. So if your body's not already healthy and you're not already detoxed and healed in a way, then you're just doing more harm than good.”
Jacob said the safe process must be followed.
“The thing that a lot of people overlook as well is the fact that if you take things too fast, especially with parasites, and you just go straight away and start killing parasites, parasites release a toxic gas when they die that can release into your brain,” he said. “If your body's detox system isn't in place and it's not strong enough, then all it's going to do is release these toxic gases into your brain and do more harm than good. So it's really important to just take a healthy path of home essentials, healing the gut, cleansing the colon, taking binders for heavy metals and plastics, then doing liver cleansing, chelating heavy metals, and then getting into the intense stuff like chelation and parasites.”
Jacob explained the body doesn’t just house larger parasites such as tapeworms that require medical attention.
“Every person on the planet has parasites inside of them,” he said. “You have parasites. I have parasites. It's just a matter of what parasites are bad and what parasites are good. If you've never done a parasite cleanse, everyone has bad parasites that are leeching inside of their body. For example, if you're craving sugar throughout the day, if you're craving fruit for dessert, that's probably your parasites just wanting sugar and wanting some sugar to feed them. But if you look at even farm animals like cows, they're de-wormed of parasites twice a year just because the handlers want them to stay healthy. But humans never think to do that, to get rid of the bad parasites and maintain the good ones to keep a symbiotic relationship.”
Jacob found his path after wanting to improve how he felt.
“It was a personal journey,” he said. “I think a lot of people, when they start their businesses, it's from personal experience and having passion through that. For me, I struggled pretty much my entire adult life with feeling like something was off with my health. I had injuries from lacrosse when I was younger. I did wrestling. I did track and really beat up my body. Without proper recovery, I wasn't eating the cleanest foods. I was working out five, six, seven days a week, really heavy weights, not properly recovering. I had these injuries in my body that no matter what I did — I went to physical therapy, I went to doctors, experts, tried peptides, bioregulators, all this different stuff — and none of it healed my body.”
Jacob eventually realized the key to good health wasn’t adding something to his body or training, but removing what had a negative impact.
“I went down a bunch of different paths of trying the diets, carnivore, keto, vegan, tried fasting, juicing, tried all the different supplements, and none of it really worked,” he said. “I figured out about detoxification and started going down this rabbit hole of figuring out there's plastics and heavy metals in the tap water, there's toxins in our toothpaste, there's plastics in the toothbrush and the water we're bathing in, and all about our everyday care products and just how we're living. That flipped a switch in me of saying, hey, rather than adding things onto my health, rather than putting different supplements or putting different biohacking tools into my life to try and make my life better, what if I just took the things out that were already working against me in the form of these toxins and just let my body heal the way it's supposed to? So that's kind of the mindset shift that brought me into detox. And through detoxing, through healing the gut, resetting the nervous system, cleansing the colon, the liver, all this different stuff that I've worked on in detox. It's something that's completely changed my life and allowed my body to heal and also just brought along a lot of energy, mental clarity, focus and a lot of life force.”
“It’s a passion to help other people with it because I wouldn’t want anyone to experience what I did.”
Jacob said diet is crucial, but not the only component to detoxifying.
“That's definitely a big part of it,” he said. “Diet, lifestyle, how you're approaching food, how you're combining food, all that kind of stuff can have a huge impact on overall life. There's a lot of people who get to a place of really good health and really good energy just from those things. But I was someone who implemented those things and still felt like something was off. So I started to dive deeper into seeing what else is out there, what else I can do to heal my body. I was really someone who was kind of just desperate to find answers. And that's what brought me down this path of detoxing. Now, it's a passion to help other people with it because I wouldn't want anyone to experience what I did.”
Jacob did his research, learning from the Internet and others knowledgeable on the topic.
“I worked with certain coaches,” he said. “If you've heard of Mark Sisson, his primal health coaching institution. I've worked with people like Josh Mason, who's another detox coach in the space, and learned a lot from him. Those people really expanded my mind on what holistic health was, how it works, what detox is and allowed me to really work on those things within myself.”
Sustaining athletic injuries was the impetus for Jacob’s desire to feel better overall.
“Everything probably started around 15 or 16, just in terms of sports injuries,” he said. “The worst thing is probably just waking up one day knowing that I really don't want to be awake right now. I don't want to get out of bed. I'd rather be asleep than awake. Through that process, it created a negative feedback loop of thinking about these injuries in my body, my shoulders or my knees or my back. Through thinking about those things, inflicting more pain on myself because I'm thinking negatively about myself and being mad at myself and being mad at the world for not being able to be healthy.”
By the time Jacob was 18, he knew drastic changes were needed.
“One day, I just kind of had enough and said, okay, I'm someone who does work out every day,” he said. “I'm someone who prioritizes my health, but I can't keep living like this. So I'm going to stop working out. I'm going to stop doing everything athletic. I'm going to stop doing literally anything that could harm my body in any way and just prioritize my health. I probably spent an entire year not working out, figuring out what supplements and what detox protocols to do because I was just fed up with the way I was waking up. I didn't have any energy. I was anxious. I was depressed. I had these physical injuries, and it just wasn't a way that I wanted to live anymore.”
After Jacob experienced positive results from detoxifying, he decided to help others do the same.
“It was actually a conversation with one of my buddies,” Jacob said. “I worked in sales before jumping into this business. I would basically set up my computer here, hop on sales calls with people. I always wanted to start a business, but I just didn't really know what it was that I was starting a business on. I didn't really know what I was passionate about. A big thing for me was limiting beliefs in terms of my self-image and how I viewed myself: if I'm not fully healed and I don't have everything figured out, who am I to go and teach people and to guide people and help them with their health? That belief stuck with me for a while until I was hopping on a phone call with one of my buddies. I was talking to him about health, and I was talking to him about what I wanted to do next, how I didn't really know what I wanted to do. I was thinking about jumping into copywriting. I was thinking about getting another sales job. I was thinking about using what I had saved up to start a business. He stopped for a couple of seconds on the phone and just said, ‘Dude, I want you to think about how far you've come on your health journey. I want you to know that me knowing you, I know that this is something you want to do deep down, and you genuinely want to help people. By you not getting into the health business and by not helping people, you're doing people a greater disservice than you are doing yourself a service by not doing it.’”
Jacob heeded the advice and formed an LLC (limited liability corporation).
“I've had an LLC for about six months,” he said. “But for the first three, four months, I was doing a sales agency through my LLC. Then a few months ago is when I had this phone call with my friend, and I said you know what? I think you're right. I think I'm going to dive into this.”
“The things that I prioritize in life are being able to do kind of what I want on my time and serving other people through that process.”
Before becoming a detox coach, Jacob sought a focus for an agency’s efforts.
“As soon as I graduated high school, I started an agency where I did lead generation for real estate agents,” he said. “You've seen Facebook advertisements about buying or selling in certain areas. Basically, I had an agency helping out real estate agents in my local area to generate those leads. Throughout that process, I learned that one, it wasn't something that I was passionate about. I could care less about real estate and doing ads and all these client deliverables and whatnot. I was just doing it to be able to make enough money to where I could say that I'm free, I don't have to get a normal job, and I could have financial, time and location freedom. I realized that I didn't care for the media buying, the setting, the closing, all the client deliverables, all the different stuff that came with it. It wasn't something that I was passionate about, but one thing I really did like was hopping on the phone with people, talking to them, getting to know their stories and really connecting with people.”
Jacob then opted to employ his people skills and learn from other businesses.
“I basically took that and said, okay, I know I want to have a business in the future, and I know I want to be able to make money doing something is a skill that I can develop,” he said. “I naturally went into sales. I dropped the agency. I went into high-ticket sales, working for other people's businesses that I could learn from, learn how they operate, learn how they do marketing sales, learn how they portray themselves as leaders and how they take care of teams. And continued growing that skill of sales and communications so that I could make money, but also learn so that I could implement it into my own business that I'm doing now.”
Jacob’s long-range goals are financial freedom and continuing to help others.
“Ideally, the things that I prioritize in life are being able to do kind of what I want on my time and serving other people through that process,” he said. “Most people in today's society are kind of bogged down by the programming of finances and stress of work and all of these different things that stress people out and keep them in the reality that they're currently in. My main objective is to get to the point where I'm financially free enough to be able to escape that so that I can just focus on myself and growing as a person and not have that stress on me. And then through that, just serving other people. My purpose on this earth is just to help other people and to allow other people to live happier, healthier lives. I'd say in 10 years, hopefully, I've developed my skill set one hundredfold. I can not only help people detox, but I can help people with things like NLP (neuro-linguistic programming) and psychology and some kind of therapy in that realm. Ideally 25 years from now, looking at someone like Tony Robbins or looking like someone like Joe Dispenza, just being able to be a healer of people and being able to facilitate allowing other people to reach their potential and live better lives is something that excites me and is something that I think that I have the potential to do. Therefore, I must do it.”
In addition to eliminating toxins, Jacob stays fit.
“Fitness is very important,” he said. “I used to do heavy weight training every single day, six, seven times a week. But that's kind of what got my body in a state of putting more stress on my body than recovering. Now what I do is a type of functional training. If you've heard of functional patterns, I work with them maybe two, three times a week. What they specialize in is basically resetting the nervous system to allow your muscular system and your skeletal system to move in a way that is in accordance to biological movements of standing, walking, throwing and running. So basically rewiring your brain to operate in a biomechanically efficient way. For me, I played lacrosse my entire life. That's very much throwing one side, a lot of rotation and that can spiral your body and create a lot of imbalances in your body. So right now, I'm just working on rebalancing my musculature and my nervous system because it's used to working in an imbalanced way.”
“Another thing that's really overlooked for health is just being around other people, having conversations with other humans. The energy that you get from that is very healing.”
Jacob spends much of his free time in contemplation.
“One of my favorite things to do in my free time is just ask myself questions,” he said. “I love when friends of mine or colleagues or mentors will ask me a question so that I can get to know myself more. One of my favorite things to do is either watch a podcast or a video or read a book and just grab one piece of it that really resonates with me and really relates to my life and how I operate in the world, and then just sit and meditate and think about that. Nowadays, we're in a society where there's so much information, but no one's actually taking action. What I've found is way more effective than reading a ton of books or watching a ton of podcasts is just finding a few things that you can really hone in on and really internalize that and figure out how it affects your life and how it resonates with how you perceive the world. Just working on those things internally and slowing down and finding my center. So that looks like sitting down, asking myself questions, and meditations, doing things for self-care, like sunning, grounding, meditation, breath work, sauna, cold plunge, working out.”
Jacob added interaction with others also is beneficial.
“Another thing that's really overlooked for health is just being around other people, having conversations with other humans,” he said. “The energy that you get from that is very healing.”
Jacob stays motivated by being passionate about his work.
“There's definitely days that I wake up and I'm thinking, no one's going to do this but me,” he said. “No matter how healthy you are, no matter how much energy you have, no matter how good of shape you are in, there's always going to be days when there's going to be things that you don't feel like doing, or there's going to be days where you wake up and you just feel a little bit off. Whether that's just an energetic shift, whether that's cyclical natures of human behavior, whether that's really anything, there's going to be days where you wake up and there's going to be things that you don't want to do. I don't think you can ever completely avoid those. It'd be awesome if you could.”
But those days can be reduced, according to Jacob.
“I would say that the percentage of days in which I experience that are a lot lower now,” he said. “Every single morning I wake up excited to push my business forward and to serve other people. Having that in mind and having motivation behind that allows me to get up and feel in tune with what I'm doing and be excited to do that and have the energy to do so. With all the health work, it's definitely helped. It's never going to go away completely, but it's definitely gotten rid of most of those days where I'm not in the mood to do something or I don't have purpose, because I think that's the biggest thing. If you have purpose, your health is obviously very important, but you have purpose and passion behind what you're doing, you're going to have energy to get out of bed in the morning.”
Jacob said another way to stay motivated is keeping goals in mind.
“Because the way of one thing is the way of everything in terms of prioritizing delayed gratification over instant gratification,” he said. “Same thing with eating healthy, with setting boundaries in relationships, with prioritizing limiting toxin exposure, with doing hard things, with being disciplined, with working out. All of these things are something that in the moment are hard to do. But because you're doing something hard in the moment, it pays off in the long run. It's worth far more than saying, screw that, that's hard. I don't want to do this. I'm going to do something easier in the moment, like eat junk food or allow this person to talk to me this way or not work out because I'm not in shape or because I don't have energy.”
Jacob said the key is avoiding instant gratification by emphasizing long-term goals.
“You prioritize that delayed gratification,” he said. “I know that if I work out, if I eat healthy, then even if I'm out of shape, I know that that's the way to get to where I want to go. Just saying I don't want to do this now, but I know that it will show up in the future.”
“The first step for everyone in their detox journey is optimizing home essentials.”
Jacob said a clean body receives messages clearly.
“If you think of your body as an antenna that receives signals and receives energy and receives consciousness from God, if it's all clogged up with toxins and plaque and heavy metals and mold and all this stuff, it's going to be really hard to really know what He has in mind for you and what He communicates to you,” he said. “I can tell you from experience now, when I was someone who was sick and I was in a bad place, God's presence was there, but I was so clogged up with toxins that I just couldn't feel it because my consciousness was clouded with all of this different stuff. As soon as I started detoxing, that's exactly when I was like, okay, I feel this. I know this is real and this is something that is tangibly, positively benefiting my life.”
Jacob stressed detoxing is tied to everyday habits.
“The first step for everyone in their detox journey is optimizing home essentials,” he said. “That's the foundation in which the rest of your work lies on. So making sure you're drinking clean water, reverse osmosis or distilled water, making sure you're eating clean organic foods, grass-fed meats, making sure you're staying away from processed foods and things with anti-nutrients such as nuts, seeds, beans, legumes, gluten, alcohol, added sugars. And then cleaning out your hygiene products, making sure you have a good toothbrush, toothpaste, deodorant, body wash and even throwing in things like air filters. Just limiting your toxin exposure as much as possible on a daily basis so that you can have a baseline in place because you can build on top and you can do all this detox work. But if you're consistently bombarding yourself every single day with the toxins, from the toothbrush to the toothpaste, the deodorant to the water, then you're just working against yourself and you're sabotaging your process.”
Jacob offered advice for a prospective entrepreneur.
“Figure out what motivates you,” he said. “For me, I'm someone who's motivated by purpose. I have to have purpose in this world. I have to know that I'm having an impact on other people and that I am genuinely doing good in this world. That's what motivates me. For other people, it's just making a bunch of money for other people. It's proving other people wrong and creating this life to where they can say, hey, I did this, and you said I couldn't do it. For some people, it's just conquering and having as much power and respect as they possibly can. Before starting a business, every single person should sit in a dark room with themselves, ask themselves a list of 10 to 20 questions, seeing what genuinely motivates them, who they are, who they want to be, why they want to be that and see if that's genuinely who they are at their core or if that's just something that's been societally programmed into them or programmed by people in their lives.”
Jacob has found his purpose in life.
“What I really want to do is to just serve people and have freedom through that, where I want to be, and just expanding that and helping other people live to their potential and connect more to God and his mission for them,” Jacob said. “Detox is a great place to start for that. The more you can clear out your body, you can clear out your mind, you can clear out your spirit and your vessel, the easier it is to connect to God, the creator, whatever you call that, and see what His purpose and His mission is for you. It's through that that every person reaches their potential and grows into who they're supposed to be. That's why I'm doing what I'm doing.”
Jacob’s Instagram: https://www.instagram.com/cera.jacob/
Jacob’s YouTube: https://www.youtube.com/@JacobCera/videos